overview

Create a user-friendly, mobile-first website that serves as a one-stop resource and information platform for the next generation of Francophone entrepreneurs across Canada.

client wish list

• Mobile-first, responsive website

• Ability to find important information quickly and efficiently.

• RDÉE brand consistency, while creating a unique and distinct look and feel appealing to the target audience

• Visually represent the diverse Francophone community

the client

RDÉE Canada, a government-backed organization fostering the economic development of the Francophone and Acadian communities for over 20 years.

the target

Young, diverse Francophone and Acadian entrepreneurs between the ages of 15-30 years old.

the ask

Design and build a one-stop web platform to help young adults embark on a path of entrepreneurship.

the direction

• Young, diverse and smart look/feel.

• Display complex information in an easily digestible, bite-sized format

• Heavily directed by visual cues to quickly tell a story and guide the user to what they are looking for

• Transforming text-heavy documents into fun, Instagram-like carousels to guide desktop and mobile

target values

• Easily accessible resources for business establishment

• Self and business growth

• Perspective and new ideas

• Support as an ambitious francophone entrepreneur

• Relevant information

desired thoughts

• Inspired

• Motivated

• Trust in RDÉE

• Hopeful

• Informed

• Empowered

• Connected

• Filled with ideas

• Educated

• Included

• Welcomed

desired feelings

• “This platform is becoming my go-to, reliable resource to answer my questions and lead me in the right direction”

• “This is the info I’ve been looking for”

• “Finally, a place where I can find guidance to kick start my business idea - and it isn’t daunting”

• “This organization is guiding me, not talking at me”

• “Entrepreneurs1530 are young, yet knowledgeable/wise”