Backed by the government of Canada, RDÉE Canada has been instrumental in cultivating the financial well-being and growth of the Francophone and Acadian communities across the country for several decades.

In a mission to support the next generation of young Francophone leaders looking to embark on a path to entrepreneurship, an initiative named Entrepreneurs15-30 was created. A one-stop platform supporting these young adults in their entrepreneurial journey.

To appeal to this young and earnest crowd of 15-30 years old, we developed a playful, colourful, and inspired brand that reflects the uniqueness of this vibrant community.

As a nod to its established parent brand, we aimed to stay within its guidelines while adding a delightful twist to allow this new, young brand to stand on its’ own.