Score Day Camp is a Toronto-based summer camp offering enrichment programs for young children ages 2-10, focusing on sports programming.

Score Camp's founders approached me with several challenges - their overall brand needed a refresh. At the same time, their website was difficult to navigate, the program offering information felt confusing, and the registration process was daunting.

While keeping the audience in mind, redevelopment resulted in an upbeat brand that was more in line with the roots of the camp as a whole - developing a new logo, colour palette, typography, iconography, and everything in between.

We extended that brand to the website by developing custom UI elements, clearly stating the various program offerings, and of course, keeping UX in mind throughout the navigation of the site and, most importantly, the registration experience. These efforts extended to offline communication as well, stretching to t-shirts and other tangible gear for Score Camp's staff and campers.