Smoky Hazel is a brand delivering long-standing African culture in the form of premium spice blends. Its mission is to provide unique and authentic spices and seasoning experiences outside of Africa.

The brand has featured KLISHI - a premium Central African spice blend coming straight from the source. The focus of this project was on creating a fun, bright, young, and memorable sub-brand that was authentic to this incredible continent. Keeping the design elements simple and tapping into the lot inspired by the Central African region, we added a combination of bold contrasting colours, geometric shapes, and characteristic motifs depicting its landscape and wilderness.