Creative Direction & Design
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Protecting What Matters Most

A multilingual global ad campaign

Protecting What Matters Most

For over 30 years and from residential to commercial, millions of customers have relied on Tyco’s DSC Security Products, its leading-edge technology and advanced security solutions to provide the peace of mind that comes from knowing they’re protected.

DSC was looking to convey that its wide range of devices and technology has something for everyone - from grand-scale venues to in-home systems.

 

Leading the creative direction and working alongside the in-house marketing team, we developed a multilingual global ad campaign that gained much traction within the security industry. 

Juxtaposing large-scale sites to intimate home settings, protecting cherished spaces comes in many forms and sizes. 

Our team put together a photo shoot for this campaign, and as it ran in various parts of the world, we had to consider many things, including model ethnicities, costumes and a neutral set to fit multiple regional styles. 

The campaign ran in various global industry magazines and tradeshows in multiple languages.

design services

Creative Direction
Project Management
Model Casting
Print Design