Making Self Care More Accessible
The International Institute of Aesthetic Medicine - or IIAM - is a renowned training and development organization dedicated to providing comprehensive, hands-on education to medical professionals looking to begin or advance their careers in Medical Aesthetics. An important piece at IIAM is the recruitment of demo patients for its development programs, providing practitioners with live patients to train on. This enables practitioners to gain valuable experience and enhance their skills while keeping treatment costs low for IIAM patients, making these normally pricey treatments more accessible.
knowledge is power
While cosmetic treatments such as fillers and Botox are becoming increasingly popular, many people may not be fully educated about various treatment types available, their potential risks and benefits.
IIAM’s response was to create a microsite that lives within their website which is not only aimed to recruit new demo patients, but also to inform people of several important aspects when considering this path:
treatment education, price transparency, and procedure expectations.
establishing trust
To build credibility and trust with new visitors, we worked on providing accurate, transparent and detailed insights in digestible bite-sized chunks, while offering more in-depth facts regarding each treatment if the visitor wanted to dive further into the science and technology behind each treatment, equipment used, and the credentials and experience of the trainers and practitioners performing the procedures. This allows visitors to make informed and confident decisions when committing to treatments they’re interested in with IIAM as their choice of provider.
typography & colour palette
IIAM is a brand that resides under the umbrella of MedSpa Partners (MSP) - the leading platform of top-tier Medical Aesthetics clinics. In choosing a colour palette, careful considerations were made to maintain a sense of consistency with MSP while still aligning the overall business through the consumer lens and creating a spa-like mood.