Habit Change for Good
Newtopia is a precision health-tech company focused on chronic disease prevention through sustainable habit-change using virtual one-on-one health coaching and smart-device technology.
As creative lead, the challenge was to create a brand that was relatable to both B2B and B2C channels while keeping the essence of Newtopia’s identity consistent. Solving this meant overhauling the Newtopia brand and establishing an identity that distinguished itself in the health-tech industry as the leading habit-change service provider for both businesses and their employees.
instagram | @newtopiahealth
Alongside the creation of the brand strategy and standards, some other notable accomplishments achieved at Newtopia:
Managed and lead the company’s creative department
Establishing the UI/UX of the first and second-generation Newtopia app
UI/UX of online participant challenges
Participant onboarding experience, including a physical ‘Welcome Kit’
A social media presence
Various marketing and sales collateral
Office space branding
Visual development of the program curriculum, which was later added to the program mobile app
Newtopia aspires to offer a secure, accessible, and compassionate environment for its participants. Recognizing that while one's health should be taken seriously, great things can be accomplished with a lighthearted and optimistic approach.
Nothing in life is perfect, and Newtopia wanted to celebrate that. The brand strategy was developed with the goal of offering the audience a peek inside the Newtopia experience. That the journey to better health, while challenging at times, can actually be fun. Visuals are playful, colourful, yet imperfect - just like life itself.
The Newtopia mobile app, a support tool for participants to use throughout the program
